As a trusted advisor for wellness, Guardian goes beyond providing products by actively educating and inspiring customers on the importance of maintaining overall health and beauty—especially during the Ramadan and Hari Raya season.

Through the “Raya for Every You” campaign, Guardian emphasizes the importance of personalization in self-care, offering relevant inspiration, education, and solutions tailored to each individual. The campaign is further brought to life through a variety of activities, including beauty workshops in collaboration with Bubah Alfian and Dare Image, as well as programs such as Raya on the Go and community initiatives like padel. These efforts aim to deepen customer connections while encouraging a healthy and confident lifestyle. Through these initiatives, Guardian Indonesia continues to strengthen its position as a leading destination for beauty, health, and wellness for the Indonesian community.

The award was received on 4 March 2026 at the Sheraton Grand Jakarta Gandaria City Hotel. Charlie Landale, Managing Director of IKEA Indonesia, emphasised that in an era of rapid information flow, creative, credible, and consistent communication forms a vital foundation for building reputation and public trust.

Furthermore, Diky Risbianto, Head of Corporate Communications and Affairs at DFI Nusantara, also received the Top Public Relations & Corporate Communication Leader 2026 award for his leadership in steering integrated and relevant communication strategies in the digital age. This recognition reflects IKEA Indonesia’s success in continuously optimising Digital PR and strengthening relationships with stakeholders amidst the accelerating pace of digital transformation

In a discussion with Safrina Nasution, Sigit emphasized that technology plays a crucial role in delivering the best customer experience across every stage of the customer journey—from building awareness and assisting product discovery to encouraging sustainable purchasing. IKEA Indonesia leverages a data-driven approach to analyze customer data effectively, enabling more relevant and personalized programs and services.

AI adoption also improves operational efficiency and strengthens data-driven decision-making. Technology serves as an enabler of digital transformation across all organizational functions, ensuring the company remains relevant in the digital era.

As a manifestation of its commitment to being a good neighbor, IKEA Indonesia has distributed household products worth more than IDR 200 million. The aid includes daily necessities such as bedding, hygiene products, and practical equipment that can help people carry out their daily activities even in emergency conditions or while living in temporary shelters.

The aid was distributed through the Indonesian Shopping Center Retailers and Tenants Association (HIPPINDO) to ensure targeted distribution, with a symbolic handover at IKEA Jakarta Garden City. IKEA Indonesia President Director Hadrianus Wahyu Trikusumo emphasized the importance of solidarity in the recovery process. Meanwhile, HIPPINDO Chairman Budihardjo Iduansjah appreciated this collaboration and ensured that the aid would reach those in need. This initiative is expected to help alleviate the burden on residents during the post-disaster recovery period.

IKEA Indonesia showed a clear recovery in the third quarter of 2025, with significantly reduced losses driven by cost efficiency initiatives, tighter operational controls, and accelerated omnichannel and marketplace expansion. At the same time, Guardian reaffirmed its role as the group’s main growth engine through innovation and strong consumer trust. With Guardian’s solid contribution and IKEA’s improving performance, DFI Retail remains optimistic about maintaining business resilience and achieving sustainable growth amid ongoing market challenges.

The award was officially received by Malvin Tarigan, Head of Marketing at Guardian Indonesia, at the IBBA 2025 event. This achievement is an important milestone in strengthening Guardian’s position as a modern, trusted health and wellness partner for the Indonesian people.

IBBA 2025 assessed more than 5,000 household respondents based on five main parameters, namely Top of Mind Advertising, Top of Mind Brand, Brand Share, Satisfaction, and Gain Index. These results reflect the high level of awareness, satisfaction, and growth potential of the Guardian brand amid increasingly competitive retail industry competition.

Guardian remains committed to maintaining service quality, product curation, and providing a safe and comfortable shopping experience. Moving forward, Guardian will continue to develop seamless omnichannel services, high-quality products, and programs that support a healthy lifestyle and wellness for the Indonesian community.

One of the main attractions of this event is giant pickle ball, a giant version of pickle ball that successfully attracts visitors of all ages. In addition, visitors can also take photos at the iconic IKEA Family meatball installation truck and have the opportunity to get IKEA shopping vouchers. The entire series of activities is designed to be enjoyed with family, in line with the spirit of togetherness which is the main value of IKEA Family.

The IKEA Family Truck on the Move has visited several strategic locations, from Car Free Day to favorite public areas. This program will accompany IKEA Family members throughout November and December in Jakarta, Bekasi, and Bandung.

Through this program, IKEA hopes to continue to connect with customers and provide experiences that are not only functional but also full of fun and togetherness. See you on the next journey with the IKEA Family Truck on the Move.

One of the highlights of the day was a hands-on packing simulation, where students enthusiastically participated in the process. Their excitement, curiosity, and growing confidence were truly uplifting. Moments like these remind us of the bright future they’re stepping into and the impact that a supportive, inclusive learning environment can have.

Diah Sumanti, Head of P&C shared a meaningful reflection on the visit: “Seeing their enthusiasm firsthand reinforces why collaborations like this matter. It’s not just about showcasing what we do—it’s about opening doors, inspiring confidence, and helping these students see what’s possible for their future.”

We deeply appreciate their energy and engagement, and we look forward to more opportunities to share knowledge, spark curiosity, and inspire the next generation.

According to Ririn Basuki, Public Relations Manager at IKEA Indonesia, creating the ideal children’s room does not have to be expensive or complicated—the most important thing is to understand the child’s needs and choose solutions that suit the size of the space. This is in line with IKEA’s vision of creating a better everyday life for many people, starting at home.

Child psychologist Fabiola Priscila, M.Psi., emphasised the importance of dividing a child’s room into zones: a quiet sleeping area, a creative play area, and a focused study area. From a design perspective, Alfinda Kristiana Rahardyana, Interior Design Leader at IKEA Indonesia, explained that a good room should encourage exploration and independence.

IKEA also shares five practical tips for designing a child’s room: use safe furniture, choose multifunctional furniture, apply good lighting, provide easily accessible storage, and add decorations that reflect the child’s character. Through IKEA Play, IKEA continues to strengthen its role as a provider of affordable, adaptable and inspiring home furnishing solutions for Indonesian families.