Guardian Wins Indonesia Best Brand Award (IBBA) 2025 for the Cosmetics & Health Retail Category

Guardian Indonesia has once again achieved success by winning the Indonesia Best Brand Award (IBBA) 2025 for the Cosmetics & Health Retail category. This award confirms the public's trust in Guardian as a trusted health and beauty retailer that is relevant and consistently provides the best value for Indonesian consumers.

The award was officially received by Malvin Tarigan, Head of Marketing at Guardian Indonesia, at the IBBA 2025 event. This achievement is an important milestone in strengthening Guardian's position as a modern, trusted health and wellness partner for the Indonesian people.

IBBA 2025 assessed more than 5,000 household respondents based on five main parameters, namely Top of Mind Advertising, Top of Mind Brand, Brand Share, Satisfaction, and Gain Index. These results reflect the high level of awareness, satisfaction, and growth potential of the Guardian brand amid increasingly competitive retail industry competition.

Guardian remains committed to maintaining service quality, product curation, and providing a safe and comfortable shopping experience. Moving forward, Guardian will continue to develop seamless omnichannel services, high-quality products, and programs that support a healthy lifestyle and wellness for the Indonesian community.