Guardian Plaza Indonesia Presents a New Modern and Interactive Concept

Guardian Indonesia officially re-opened its flagship store at Plaza Indonesia on 8 October 2025 with a new concept that is more modern, innovative, and interactive. The store offers thousands of products from local and international brands, complete with comprehensive health and beauty services to provide a more enjoyable shopping experience for customers.

Through this new concept, Guardian combines beauty and wellness elements holistically. Customers can try out various products directly through the experience zone, including Skin Check services and Virtual Try On technology. Various interactive areas such as the Dermatological Skincare Zone, Cosmetic Playground, and Health & Wellness Zone are also available for customers who want a personalised experience. Collaborations with various well-known brands such as Blackmores, Coolvita, Paragon Group, Unilever, and a number of premium Korean brands make this outlet even more attractive and relevant to modern customers, especially the younger generation.

Anna Hull, Managing Director of Guardian Indonesia, said this new concept is a manifestation of Guardian's 35-year commitment to maintaining quality and customer trust. Meanwhile, Satria Bakti, Head of Commercial Guardian Indonesia, added that this store is the result of collaboration with various well-known brands, featuring an interactive area that combines education and product exploration. With this new concept, Guardian Plaza Indonesia is ready to become the main destination for customers to find complete, inspiring, and relevant health and beauty solutions that align with modern lifestyles.